Work / Carnival UK

First-party activation

Designed the architecture and led delivery of a first-party data API for P&O Cruises social-proof messaging, bringing Product Development, Privacy, Architecture and MarTech through sign-off.

During my Manager, Marketing Technology role, I coordinated the teams and approvals needed to bring first-party data into a usable web capability. The API was designed for configurable data views, with error tracking and documentation to support reuse and further experimentation.

I also led the design and build of the initial abandoned-basket capability for P&O Cruises and Cunard, coordinating CRM, Data, Architecture and Privacy as the sole implementation resource. That initial delivery was separate from the later AEP replacement programme.

Role period

Feb 2022 – Dec 2024

Contribution

Architecture + delivery leadership

Organisation

Carnival UK

Focus

First-party data + activation