Work / Carnival UK

Web 2 foundations

Designed and built Web 2 MarTech infrastructure for P&O Cruises and Cunard, including analytics, eventing and the foundations for server-side experimentation.

I designed and built an analytics and eventing system with a single source of truth for event schemas and version-controlled documentation. The work supported P&O Cruises and Cunard websites across Great Britain, Germany, the United States and Australia.

I led a multidisciplinary delivery team and developed a server-side experimentation framework using Adobe Target and first-party data. My contribution was the platform and technical enablement; CRO owned experiment hypotheses, strategy and performance.

Alongside delivery, I established release governance covering peer review, testing, approval, rollback, production validation and operational handover. I wrote Playwright and Selenium proof implementations and secured approval for an automation-testing pilot.

Role period

Dec 2024 – present

Contribution

Design, build + team delivery

Organisation

Carnival UK

Focus

Analytics + experimentation infrastructure