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Growth Platforms, Data & Technology
Luke Admans: digital strategist and marketing technology leader. Experience at Carnival UK and OEConnection spanning creative design, analytics infrastructure, automation and platform delivery.
A selection of work across first-party activation, analytics infrastructure and marketing automation at Carnival UK and OEConnection.
Designed the architecture and led delivery of a first-party data API for P&O Cruises social-proof messaging, bringing Product Development, Privacy, Architecture and MarTech through sign-off.
Designed and built Web 2 MarTech infrastructure for P&O Cruises and Cunard, including analytics, eventing and the foundations for server-side experimentation.
Connected HubSpot onboarding and marketing automation with API development, bespoke AWS applications and automated business-intelligence feeds.
Experience spanning creative design, digital marketing, hands-on development and the leadership of marketing technology and data delivery.
Platform roadmaps, intake and delivery governance that connect business demand with technical scope, dependencies and clear acceptance criteria.
Analytics and eventing design, governed data collection and delivery leadership across digital data engineering and business reporting.
Hands-on platform implementation across Adobe Target, marketing automation and AWS applications, supported by privacy and operational controls.
A creative and technical background, from content and design to marketing operations, platform engineering and delivery leadership.
Luke Admans — a digital strategist and marketing technology leader with a background in creative design, digital marketing and hands-on development.
Bring the right people into the problem, make dependencies clear and give delivery a practical path from request to release.
Have a platform challenge, a digital delivery question or an opportunity at the intersection of marketing and technology? Let’s talk.
Ten roles across content production, design, digital marketing, marketing operations and marketing technology. Explore the progression and the work behind it.
Marketing technology and platform delivery supporting P&O Cruises and Cunard, with work across analytics, experimentation infrastructure, first-party activation and governed delivery.
A progression from graphic design through digital marketing to marketing operations, combining creative delivery with automation and software development.
The creative and commercial foundations: sponsored content, digital and print design, B2B marketing, campaign delivery and fundraising.
Practical lessons from first-party activation, analytics engineering and release governance. The decisions behind the implementation matter as much as the tools.
A first-party data capability needs more than an integration. It needs a useful customer moment, clear data boundaries and people who can operate it.
Useful reporting starts with a shared definition of what happened. Event schemas and their documentation belong in the platform design.
Peer review, rollback and operational handover are design decisions. Plan for the people who will release and maintain the capability.