Expertise / Analytics engineering

Measurement & insight

Analytics and eventing design, governed data collection and delivery leadership across digital data engineering and business reporting.

My hands-on work includes Web 2 analytics and eventing, event-schema documentation, API and ETL development, and dashboards with automated feeds. I pair implementation with release controls and regression testing.

At Carnival UK, I provided portfolio leadership for digital data engineering across ingestion, processing and transformation into analytics, attribution and reporting. In May 2026, I hosted a cross-functional hackathon connecting website, attribution and booking data to an MTA model and Power BI dashboard reviewed by Digital Insights and Revenue Sciences.

Hands-on

Eventing + APIs + ETL + dashboards

Leadership

Digital data-engineering delivery